Sommer Naffz
415.205.1383 | sommerlou@gmail.com

JAN 2017 - Current
Gap Inc, San Francisco - Senior Copywriter, Contract

  • Write and edit marketing and promotional copy for Gap Online global to adhere to brand tone and guidelines.
  • Collaborate with business partners and cross-functional teams on customer and business needs to develop and implement communication solutions and campaign strategies.

DEC  2016 - DEC 2017
Spear Marketing Group, Remote - Marketing Copywriter, Contract

  • Wrote response-oriented B2B content including emails campaigns, banner/web ads, and content syndication copy.
  • Researched client’s product or service to ensure clarity of customer pain points and needs.

APRIL  2016 - NOV 2016
Timbuk2, San Francisco - Marketing Copywriter & Strategist

  • Wrote and edited marketing copy across multiple channels including online, in-store, and B2B.
  • Strategized and developed social, e-commerce, and retail marketing content.

AUG 2012 - DEC 2015
Gap Inc, San Francisco - Senior Copywriter

  • Oversaw international optimization for editorial content including localization edits, critical market-driven changes, as well as exclusive, non-global messages.
  • Managed a small team of writers and translation specialists.

Education
SEPT 1997 - JUNE 2001 | 
UC Santa Cruz, Santa Cruz, CA - BA American Studies, Journalism Minor

Freelance Clients | Industry Mag | Stitch Fix | O’Neill | Metier | Looksy | Shawn Burke | Feral Childe | Red Tricycle